A NEW CHAPTER. Content, clarity & being wildly me
It’s been a while between blog posts, and honestly, I’ve missed writing. It’s always been my way of processing, expressing, and making sense of the messy magic behind the scenes.
And wow… there’s been a lot going on. Not just now, but over the past few years. We had Covid which prompted me with a pivot to the online space. I bought a bus and did the bus life thing. I got back from bus life, and discovered dad had cancer (thank goodness he’s now in remission). Last year, I found myself helping out on the farm more. And as for now, I’m like ‘right. Blank canvas. Lets go.’ It’s funny how things work out sometimes. I’m so glad I moved back to the farm when I did, especially given the events that unfolded. And now, I’m very much at a point of where now?
A big reason for this ponder is that this year, I turn 40. A milestone that’s had me reflecting on everything - life, work, love, the path I’ve taken, and the one I thought I’d be on by now.
Society often tells us that by 40, you should be married, have kids, own a house, and be settled in a solid, stable career. I don’t have any of those things. I’m not married. I’m not in a relationship. I don’t have kids. I don’t own a house. And as for my career, it’s been anything but linear. I’ve swapped and changed, experimented and evolved. I’ve created, let go, reinvented, and tried again.
And honestly? I feel… neutral about it. Peaceful, even.
Of course, deep down, I thought I might have those things by now. That maybe life would look a little more conventional. But it doesn’t, and that’s okay. More than okay. I actually think that’s part of what makes me wildly me. I’ve always done life differently. I’ve followed the nudges, the ideas, the feelings. I’ve built things from scratch. I’ve said no to the path everyone else was on. I’ve made my own way. And while it hasn’t always been easy, it’s been real. It’s been mine.
It’s also been 10 years since I sold my first business; my gym. The funny thing is, I never set out to be a business owner. In high school, I remember thinking, “Ugh, no thanks. Too much pressure & responsibility.” Plus, I wasn’t a straight A student. I didn’t think I was smart enough to run a business. But business found me… or maybe it was my creativity that did.
I’ve always followed a feeling. If I wanted to create something, I just did. Every offering I’ve ever launched — from Zumba classes and school yoga programs, to retreats, coaching, women’s circles, memberships and online bundles — has come from a place of, “this feels right, let’s go.” I don’t overthink it. I decide. I create. I trust.
But lately, something’s shifted.
Not more… but better.
Not broader… but deeper.
Not all over the place… but clear.
What Lights Me Up Now
At the end of last year, I started playing around with TikTok — calling myself Steph the Random Farm Girl. And it took off. In just a few months, I gained more traction there than I’ve had on Instagram in years (I built a following double the size of my Instagram following on TikTok in 3 months, as opposed to my 10+ years of trying to build on Instagram! I was mind blown!).
Turns out, people love seeing behind-the-scenes farm life. I loved it too. I felt alive making fun, creative videos. I’d lose track of time editing. It felt like play. Like a lighter part of me had been set free. I wasn’t being so serious, constantly trying to be of service and help people. I was being me.
The truth is, content creation has been something I’ve been curious about for a while. Last year, I actually invested time and money into learning more about it. Not just social media, but the whole creative process behind sharing online in a way that feels aligned. And now, I feel ready to go deeper. To invest more energy into creating content that’s not only fun and expressive, but meaningful too.
But here’s the thing, it hasn’t always been easy to fully commit. Sometimes, when I talk to people who aren’t in the content creation world, I hear, “How do you make money from that?” And I get it. It’s not very tangible. People who aren’t in the online space often can’t see how you can make a living from sharing videos, being vulnerable, and creating digital content. They think you have to do in-person work to really make it. And sometimes, I start to question it myself, and think is it worth putting so much time and effort into it when I’m not seeing a financial return?
I know that content creation may not bring in income immediately. It might mean taking an income dip in the short term, because I’ll be channeling more energy into that instead of the things that normally bring in an income for me. But I’m okay with that because I see the long-term potential. I know this is where the opportunities are, and I’m willing to put in the energy, even if the payoff is down the road. Because the possibilities are endless, and I want to show up in a way that feels true to who I am.
Around the same time, one of my YouTube videos unexpectedly gained momentum, and I had this moment of, “Ah. This is it. This is where I want to be.” It got over 10 x the normal amount of views I get on videos, plus over 300 new Youtube subscribers!
I even had a friend say to me, “Steph, your TikTok and YouTube perform so well. Imagine what could happen if you actually gave them your energy?” It was a lightbulb moment.
Because I do love creating content.
I love sharing the behind-the-scenes of farm life, business, mindset, travel, and what it looks like to be wildly yourself.
When I stop and think about it, creating content makes sense, because people often tell me I inspire them. Whether it’s how I live, how I show up, or the honesty I bring. People notice it through the content I create and share. So now, I want to own that more and use it. My dream? Build a big enough audience that I can make money from my Youtube channel. Collaborate with wellness and travel brands, attract speaking gigs, share the real and raw, and walk my talk with Be Wildly You.
But honestly, there’s still that lingering voice of doubt. A lot of people believe you have to be young, drop-dead gorgeous, and “cool” to make it in the content creation world. This was reinforced when someone told me, “Steph, lets be honest, you can’t really make it in the health and wellness world because you’re not hot.” They said it half-jokingly, but I could still feel the weight in the underlying message — that to succeed in wellness, you’ve got to look a certain way.
But deep down, I guess it’s a good that I don’t buy into that. For me, what truly makes someone attractive is their energy, their vibe, and what they have to offer. Authenticity is magnetic, not just looks. That’s the magic that draws people in. I’m turning 40 this year, and I’m owning it. I know the value I bring, and I’m not open to anyone defining my worth based on outdated standards.
Business Coaching & The Magic I’ve Been Hiding
My friend that questioned why I don’t go all in on TikTok and Youtube, also recently reminded me of something else. Something I tend to downplay: I’ve helped a LOT of people build thriving businesses. From setting up brick-and-mortar stores, to turning hobbies into professional incomes, to guiding women through mindset shifts and aligned action… this is my zone.
Yet for years, I’ve held back. Maybe because I thought I had to choose between audiences. Business owners or non business owners? I tried to cater to everyone, but the truth is: business owners are my people. Because that’s where I’ve experienced the most personal growth myself. Especially in building a personal brand. I get it, because I’ve been through the trenches of it! And I love helping others navigate it too.
‘Again, like I’ve said over and over, I wouldn’t be where I am with out you. It’s times like this I’ve gone ‘holy shit!’ I’ve had so many people roll their eyes at me, with me being different with my business ventures. Thank you so much for believing in me. A massive thank you.’ Lydia
‘Steph is always looking forward and getting me to think bigger. I can’t recommend her enough for any business owners who need clarity or a push or just feel like they’re a bit stuck. You won’t regret it!’ Erin
‘Steph not only provided me with clarity and confidence, but she also empowered me to take control of my business, giving me the structure & direction I needed. Now, I am firmly in the drivers seat.’ Melissa
So business coaching isn’t going anywhere. It’s actually going to become a bigger part of what I do.
What’s Staying, What’s Evolving
I’m simplifying. Honouring my energy. And choosing to build depth over diversity.
Here’s what’s staying:
• Wildly You Signature Program
I ran this program last year, but I’m going to change it into a 4-week experience to ignite your inner fire, own your individuality, and create a life that’s wildly aligned. I’ll run it once or twice a year. It’s the heartbeat of everything I do.
• 1:1 Business Coaching
Helping women build solid, aligned businesses that reflect who they are lights me up. I love the creativity, the problem-solving, and the breakthroughs that come with it.Not only do I get to see businesses grow, but also the business owners; they grow a lot on a personal level too, which is so cool to witness.
• Yoga with Steph Membership & Bundles
My online yoga classes will always be available. They’ve helped so many people, and I’ve poured years into creating a soulful, supportive library of classes you can access anytime.
• A special new offering in the making…
Soon, I’ll be launching a special little self paced online program, to help you understand your unique soul makeup. Think Human Design, Natal Charts, plus more! Tools that gave me permission to fully own who I am. (More on that soon.)
Big Dreams & Brave Moves
Turning 40 this year has stirred something deeper. I’m thinking about how I want to live, love, work, and show up.
I want to buy a home. I want to create a business that feels expansive and aligned. I want to create content that inspires people to live their truth. And I want to do it all my way (I’m a bit stubborn like that, haha).
That’s why I took a solo road trip across the Nullarbor to WA. I needed space to reflect. Plus I wanted to explore new places that I could call home, and of course spend time with my brother and his family. I came back with clarity. I realised I already have so much freedom here at the farm house, and I don’t need to force finding somewhere new to live, or force anything for that matter. I can respond to life when it feels right, like I always have. (Hello, Generator in Human Design.)
This trip also helped me see how far I’ve come. Years ago, I used to feel anxious, misunderstood, and completely disconnected from myself. Now, I look in the mirror and feel proud of the woman I’ve become. My younger self, could never have even dreamed the life we now live.
Stepping into this next season also means putting my ego aside. It means showing up more, even if people wonder, “Who does she think she is, putting herself out there with all these videos?” Especially being a country girl at heart, where being down to earth is the vibe. Not put yourself out there and be different kind of thing.
I’ve wondered if maybe I’ve avoided going all in on content creation and business coaching because… what if this is it? What if this really is the dream? What if it grows really big and means I go back to my old ways of being a workaholic? And on the flip side, what if it fails? Or, what if it succeeds and I have to show up even more boldly?
The health & wellness space has always felt like my safety net. The tangible part of my business that people understand and it makes sense. My Yoga, my 30 Day Spring Kickstarter Program, Seasonal Programs, Mini Challenges, etc… and whilst they’ll always be passions of mine, and always be tools in my toolkit for helping people to be more wildly themselves, they’re no longer going to be front and centre in my business - and that… that feels a little scary.
But one thing I know about myself is this:
I fear regret more than I fear failure.
So I’m going all in. I have to atleast give it a try. This new version of my business which is more heavily focused on Content Creation, Business Coaching and all things Be Wildly You.
What You Can Expect From Me Now
• More real, raw, creative content
• More vlogs, behind-the-scenes, and heart shares
• More focus on business coaching, Wildly You, and aligned living
• More joy, play, and doing things my way
This new chapter feels exciting, expansive, and so true to who I am.
Thank you for being here.
Thank you for seeing me.
And here’s to being wildly you — in every season.
So, whether it’s through my content, coaching, yoga, or any other avenue that aligns with who I am at my core, I’m here to help you be wildly you too. I want to inspire you to embrace your own wildness, step into your authenticity, and live a life that’s uniquely yours. No more settling for less. Let’s do this together.
Thanks for being a part of this journey with me. I can’t wait to see where it takes us.
Be Wildly You,
Steph x